SERVICES

Fractional Commercial Leadership

Whether you need an embedded executive, a strategic advisor, or a partner to lead a critical initiative, I provide hands-on commercial leadership that helps premium consumer brands grow with confidence.

I work alongside founders and leadership teams to solve complex business challenges, align cross-functional teams, and build the systems, processes, and operating rhythms that support sustainable growth. From scaling ecommerce and optimizing retail operations to improving customer experience and leading organizational change, my role is to bring clarity, momentum, and measurable results.

Companies typically bring me in to:

  • Scale e-commerce and omni-channel growth

  • Improve operational efficiency and cross-functional execution

  • Build customer retention, loyalty, and clienteling strategies

  • Lead technology implementations and digital transformation

  • Support retail expansion and operational excellence

  • Navigate periods of rapid growth, change, or restructuring

  • Provide executive leadership without adding a full-time executive

Engagements available as:
Fractional Executive Leadership | Strategic Advisory | Project-Based Consulting | Monthly Retainers

HOW I CAN HELP

Whether you need executive-level support, a strategic thought partner, or hands-on execution, I help brands bring clarity to complexity, solve operational challenges, and unlock growth opportunities.

Fractional Executive Leadership

For companies that need an experienced commercial leader embedded in the business.

Retail & Customer Experience

Shopify optimization, retention, merchandising, CRO, marketplaces, and digital strategy.

Operations & Business Optimization

Cross-functional alignment, process improvement, technology implementation, reporting, and operational excellence.

AREAS OF EXPERTISE

E-commerce Strategy • Shopify Plus • Customer Experience • Loyalty & Retention • Retail Operations • Store Development • Omnichannel Strategy • Operations & Fulfillment • Technology Stack Optimization • Conversion Rate Optimization • Clienteling • Membership Programs • Team Leadership • Organizational Design

Case Studies