Summary
Dynamic and results-driven Commercial Leader with deep expertise in e-commerce, retail operations, customer experience, and project management. With a proven track record of driving growth through the seamless integration of digital and physical revenue channels, I bring a strategic, data-informed approach to optimizing business performance and elevating brand experiences. Known for building and leading high-performing cross-functional teams, executing complex retail projects from concept to launch, and developing innovative strategies that strengthen market presence. My experience spans luxury and lifestyle brands, including LUNYA, goop, Clare V., and Minnow Swim, where I’ve delivered measurable results across brick-and-mortar expansion, operational transformation, and customer engagement. Certified in Project Management from Cornell University, I am committed to fostering collaborative leadership, operational excellence, and sustainable business growth.
Lunya SVP Commercial
Santa Monica, CA
August 2022 - current
Results-driven Commercial Leader with expertise in e-commerce, customer experience, operations, and retail. Proven track record in developing and executing strategies that drive online sales growth, enhance customer experiences, and optimize business operations. Adept at integrating digital and physical revenue channels to deliver a seamless brand experience. Skilled in leading cross-functional teams, analyzing performance metrics, and adapting strategies to meet market demands and customer expectations. Committed to maximizing revenue, improving customer satisfaction, and strengthening market position through data-driven insights and innovative solutions.
Consultant Retail, Experiential Marketing & Project Management
Pasadena, CA
August 2020 - August 2022
Led the end-to-end development and execution of retail initiatives, ensuring timely and budget-conscious project completion through strategic project management and leadership. Drove all phases from concept to launch—including design, construction, and staffing—for luxury brands such as Minnow Swim and Dôen, enhancing brand presence and customer engagement. Directed cross-functional teams to deliver premium retail experiences, integrating team training, visual merchandising, and in-store events to elevate customer satisfaction and strengthen brand loyalty.
goop VP of Retail
Santa Monica, CA
October 2016 - July 2020
Directed the strategic growth and performance of goop’s expanding retail division, driving brick-and-mortar expansion across the U.S. and internationally. Led the conceptualization and execution of retail strategy, store development, team leadership, and brand experience, successfully delivering 5 permanent stores, 22 pop-ups, 8 pop-ins, and 7 one-day IRL retail activations. Spearheaded innovative retail experiences that strengthened brand presence, enhanced customer engagement, and elevated overall business performance.
Crafted and implemented domestic and international retail expansion strategy
Project Managed all pop-up and permanent store retail openings from start to finish including location sourcing, lease negotiation, budgeting, design, build, staffing and ongoing staff and sales management
Managed all retail functions including store development and operations, in-store sales and management, and retail brand experience
Worked with planning team to set and manage against sales and profit targets for all retail stores
Worked cross-functionally with marketing, partnerships, content and merchandising teams to ensure an active and robust in-store activations calendar that supported goop brand initiatives across functions
Continuously identified and executed on opportunities to improve retail experience in store including clienteling, operational excellence, visual merchandising, training, and store team development.
Clare V. Director of Retail
Los Angeles, CA
January 2014 - October 2016
Directed the operations and strategic growth of Clare V.’s retail and e-commerce channels, driving performance across both physical and digital platforms. Oversaw budgeting, lease negotiations, and end-to-end project management for new store openings, ensuring efficient and timely execution. Partnered with planning and allocation teams to optimize inventory based on OTB metrics and evolving store needs. Developed and implemented scalable operational processes and communication frameworks to align corporate and retail functions. Recruited, trained, and led high-performing retail teams while managing payroll and staffing efficiencies across locations. Served as the central point of coordination between cross-functional teams, streamlining corporate policies—including travel, expense reporting, and HR standards—to support growth and operational consistency in line with investment partner objectives.
Store Openings: Planned Budgets, negotiated leases, and project managed new store openings
Operations: Worked with planning and allocation team on store needs based on OTB. Created the processes and communication standards to obtain the best corporate/retail relationship.
Training and Development: Recruited, hired and trained staff. Managed payroll hours spent per retail location.
Corporate Cross Functional Success: Acted as connecting factor between all cross-functional teams within corporate and retail environments. Streamlined corporate policies including travel, employee handbook, expense reporting, and time off requests. Executed business strategies derived by Investment Company.
Steven Alan West Coast District Manager
Los Angeles, CA
October 2008 - November 2013
Oversaw all aspects of West Coast retail operations for locations in Los Angeles, San Francisco, Portland, and Chicago, ensuring consistent execution across staffing, training, sales, customer service, inventory management, retail systems, and brand experience. Drove operational excellence by continuously evaluating and refining processes to streamline procedures, optimize resources, and elevate overall performance and customer engagement.
West Coast Merchandising Manager / Store Manger
Created and executed merchandising displays for the Los Angeles stores.
Managed store operations, sales and product placement.
Abercrombie & Fitch
Los Angeles, CA / Columbus, OH
August 1999 - April 2008
Regional Brand Manager; 2007-2008 Los Angeles, CA / Columbus, OH
Directed a team of two brand coordinators responsible for managing and training the brand senses teams in the flagship stores; 5th Avenue New York City and Savile Row London, England.
Oversaw the development of processes and procedures for flagships stores. Processes including store merchandise hours, prop and merchandise display standards, store lighting standards, merchandise allocation, store operations, planning, communication and maintenance.
Visually merchandised the West Coast flagship store at The Grove in Los Angeles, both men’s and women’s, product placement for seasonal floorsets and weekly store updates.
Senior Field Coordinator; 2006-2007 Los Angeles, CA / Columbus, OH
Trained West Coast regional managers, district managers, and store managers on proper knowledge of company standards and procedures associated with the brands visual experience and merchandising.
Signed-off on new store openings by evaluating the product merchandising, in-store marketing, and overall brand experience.
Oversaw the opening of the West Coast flagship store at The Grove.
Managed the floorset process at the 5th Avenue flagship store in New York City.
Senior Brand Coordinator; 2002-2006 Columbus, OH
Responsible for generating sales by creating an aesthetically pleasing atmosphere to reflect the brand and the customers interest and lifestyle. Worked with merchant, design, allocation and planning teams to creatively manage merchandise placement for seasonal floorsets and weekly updates in stores, company wide.
Presented weekly merchandise updates to the company CEO and executive team.
Participated in the development of all aspects of the customer store experience; in-store marketing, store props, music, brand publicity and creative concepts for future seasons.
Managed a team of brand coordinators, responsible for store communication via document production providing the presentation directives and expectations to all stores nationwide.
Senior Brand Coordinator Hollister “betty’s” Columbus, OH
Brand Coordinator Hollister “betty’s” Columbus, OH
Associate Brand Coordinator abercrombie “boy’s” Columbus, OH
Assistant Brand Coordinator Abercrombie & Fitch “women’s” Columbus, OH
Store Manager - General Manager Aventura Mall Miami, FL; 2001-2002
Brand Representative - Manager in Training - Assistant Manager Tampa, FL; 1999-2001
Education
Cornell Project Management Certification
Bachelor of Arts, College of Liberal Arts, University of South Florida
Associate of Arts, Gulf Coast College