Services

Whether you need executive-level support, a fresh perspective, or a strategic growth partner, I help brands identify opportunities, solve operational challenges, and create stronger customer experiences.

Fractional Ecommerce Leadership

For founder-led and growth-stage brands looking for executive leadership without hiring a full-time executive.
Support may include:
• Ecommerce roadmap development
• Team leadership and coaching
• KPI and business performance reviews
• Merchandising and onsite strategy
• Agency and vendor management
• Cross-functional organizational alignment
• Technology prioritization and implementation planning
Ideal for brands navigating growth, transition, or organizational change.

Ecommerce Growth Audit

A focused review designed to uncover opportunities across conversion, merchandising, customer journey, and site performance.
Includes:
• Homepage and navigation review
• PDP optimization opportunities
• Mobile experience assessment
• Conversion and UX recommendations
• Merchandising evaluation
• Customer journey gaps
• Prioritized action plan
Deliverable: findings presentation with immediate and long-term opportunities.

Loyalty + Retention Strategy

Customer growth doesn’t stop at acquisition.
I help brands create stronger retention systems that increase customer lifetime value and deepen customer relationships.
Areas include:
• Membership strategy
• Loyalty program development
• Customer segmentation
• Lifecycle opportunities
• VIP strategy
• Post-purchase experience
• CRM and retention recommendations

CX + Operations Optimization

Customer experience and operational efficiency are deeply connected.
Support includes:
• Customer service workflow reviews
• Returns and post-purchase optimization
• Fulfillment process assessment
• Cross-functional process improvements
• Organizational recommendations

Omnichannel + Retail Strategy

Connect physical and digital experiences to create stronger customer relationships.
Areas include:
• Retail and ecommerce alignment
• Clienteling strategy
• Event and activation planning
• Retail partnerships
• Omnichannel customer journeys